WASHINGTON, D.C. — PwC’s revenue growth in Europe, the Middle East and Africa (EMEA) fell behind rivals Deloitte and EY in the latest quarterly tech report, as the firm recorded a modest 0.7 % increase amid heightened geopolitical risk and a slowdown in Saudi government projects.

PwC reported EMEA revenue of $13.2 billion for the quarter, up 0.7 % year‑over‑year, while Deloitte posted $13.9 billion (2.1 % growth) and EY $13.5 billion (1.8 % growth). The modest rise came despite a brief surge in demand for cybersecurity services following the outbreak of hostilities in Iran, which temporarily boosted short‑term consulting contracts.

KEY POINTPwC reported EMEA revenue of $13.

Enterprise adoption of artificial intelligence (AI) solutions continued to accelerate across the region. PwC’s AI‑focused consulting line generated $1.9 billion, a 12 % increase, but still lagged Deloitte’s $2.3 billion (15 % rise) and EY’s $2.0 billion (14 % rise). Analysts say the gap reflects differing levels of investment in AI talent and platform partnerships.

“PwC’s slower growth reflects a cautious stance amid geopolitical uncertainty,” said Maya Patel, senior analyst at TechInsights. “Enterprises are gravitating toward firms with deeper AI portfolios, which explains Deloitte’s stronger performance.” John Liu, partner at GlobalTech Advisory, added, “The competitive landscape is shifting quickly; firms that can integrate AI into legacy systems are winning the most lucrative contracts.”

Looking ahead, PwC plans to expand its AI practice by 20 % in the next fiscal year and to diversify its client base beyond government projects in Saudi Arabia. The firm’s strategy aims to close the revenue gap while navigating lingering supply‑chain disruptions and regulatory scrutiny in the region.

Key Takeaways

• PwC’s EMEA revenue grew 0.7 % to $13.2 billion, trailing Deloitte (2.1 %) and EY (1.8 %).
• AI consulting revenue rose 12 % for PwC but remains behind Deloitte’s 15 % and EY’s 14 % growth.
• Geopolitical tensions and a slowdown in Saudi government work limited overall expansion, prompting PwC to refocus on private‑sector AI adoption.

While PwC’s incremental gains suggest resilience, the firm must accelerate its AI investments and broaden its market reach to keep pace with rivals in an increasingly competitive technology services arena.