WASHINGTON, D.C. — eBay announced a limited‑time coupon campaign for October 2026, offering a flat 20 % discount on millions of listings and deeper savings of up to 60 % on select electronics, home goods, card games, and automotive parts.

The promotion, which began on 1 October, is tied to a digital coupon code distributed through eBay’s newsletter and mobile app. According to the company, more than 1.2 million coupons have been redeemed so far, driving a 12 % spike in traffic to its marketplace and a 9 % rise in average order value compared with September.

Investors reacted positively, with eBay’s shares gaining roughly 3 % in after‑hours trading on Tuesday. “The coupon drive is a clear signal that eBay is leveraging targeted discounts to boost top‑line growth ahead of its fiscal year‑end,” said Maya Patel, senior analyst at Global Equity Research. The company reported Q3 revenue of $2.9 billion, a 5 % increase year‑over‑year.

Regulators are watching the campaign for compliance with consumer‑protection rules that require transparent pricing and clear terms. The Federal Trade Commission has previously warned e‑commerce platforms about “misleading discount practices.” eBay’s spokesperson, Luis Ramirez, told reporters the coupons “meet all FTC guidelines and are clearly disclosed on each product page.”

The October coupon initiative underscores eBay’s broader strategy to compete with rivals such as Amazon and Walmart by using time‑limited offers to retain price‑sensitive shoppers while supporting seller liquidity across its global network.

Key Takeaways

• eBay’s October coupons provide 20 % off site‑wide and up to 60 % off on selected categories.
• Market reaction: shares up ~3 % after the announcement; Q3 revenue rose 5 % to $2.9 billion.
• Regulatory scrutiny continues, but eBay asserts full compliance with FTC discount disclosure rules.

Overall, the discount campaign aims to stimulate short‑term sales growth while positioning eBay as a price‑competitive alternative in the global e‑commerce landscape.