WASHINGTON, D.C. — Adult content creators on OnlyFans are publicly questioning Meta’s decision to let its AI chatbot, Muse, engage in sexually suggestive conversation while their own accounts remain subject to strict content‑moderation rules.

Meta introduced Muse in late 2023 as a conversational AI companion. In March, the company added an “adult‑mode” that permits flirtatious language, and internal data shows the feature is active for roughly 2.3 million daily users. The move comes as OnlyFans reported $4.5 billion in gross revenue for 2023, highlighting the financial stakes for creators whose platforms face tighter controls.

KEY POINTMeta introduced Muse in late 2023 as a conversational AI companion.

“It feels like a double standard,” said Lena Hart, an OnlyFans performer with more than 150,000 subscribers. “Meta lets an AI say what we can’t, and then penalises our accounts for the same content.” The sentiment is echoed by a coalition of 12 creators who have signed a petition demanding policy parity.

Investors are watching the dispute closely. Meta’s stock rose 1.2 % after the Muse update, while analysts at Bloomberg warned that inconsistent AI moderation could invite scrutiny from the Federal Trade Commission, which opened a preliminary review of algorithmic bias in February.

Meta spokesperson Jenna Lee told reporters that Muse’s adult‑mode is “clearly labeled, opt‑in and compliant with all existing community standards.” She added that the company is “continuously evaluating feedback from creators and regulators to ensure a fair environment across all platforms.”

Key Takeaways

• Meta’s Muse chatbot now includes an optional adult‑language mode for millions of users.
• OnlyFans creators argue the policy creates an uneven playing field and threatens their earnings.
• Regulators may examine the disparity as part of broader AI‑content‑moderation oversight.

As the debate unfolds, both platforms are likely to face heightened pressure to harmonise AI capabilities with human‑generated content policies, a development that could reshape moderation standards for digital economies worldwide.